AUSTRALIA’S BUSINESS CLIMATE IS CHANGING
Now, more than ever, stakeholders, your staff and the community are conscious of the social impact businesses are making. They expect businesses like yours to look beyond simply making a profit, and make meaningful impact on the communities in which you operate.
It’s all part of your corporate social responsibility. Essentially, business these days must also make a real, tangible contribution to society.
Is business giving built in to your community engagement strategy?
If not, it should be.
Because, in its simplest form, giving feels good. And it also does good. Making regular donations of money, time, or partnering with charities for the long-term, helps to make a difference in the lives of organisations and individuals that really need it.
From a business perspective, by positioning your business as a socially-responsible organisation it provides the benefits of generating stronger ties with your community , better staff engagement and creating a more attractive environment for prospective employees.
Matthew calls this your “ Social Licence”